The Northwest Fishing Club at Northwest approached AdInk looking for suggestions on how to improve their online and social media presence, promote themselves to potential members and sponsors and for ideas for events and promotions that would benefit their sponsors. AdInk accomplished these goals by first updating their website with event and sponsor information, as well as a blog. For their social media AdInk encouraged them to start conversations, optimize posts and possibly use it as a tool to connect with potential sponsors. AdInk suggested several big event ideas to the club that would work to promote their organization and look desirable to sponsors.